Grindhouse is an American term for a theatre that mainly showed exploitation films. It is named after the defunct burlesque theatres, on 42nd Street, New York, where 'bump n' grind' dancing and striptease used to be on the bill. In the 1960s these theatres were put to new use as venues for exploitation films.
Exploitation film is a type of film that is promoted by "exploiting" often lurid subject matter. The term "exploitation" is common in film marketing, used for all types of films to mean promotion or advertising. Thus, films need something to "exploit", such as a big star, special effects, sex, violence, romance, etc. An "exploitation film", however relies heavily on sensationalist advertising and broad and lurid overstatement of the issues depicted, regardless of the intrinsic quality of the film. Very often, exploitation films were of low quality in every sense[citation needed]. This, however, was not always the case. Exploitation films sometimes attract critical attention and cult followings